Useful introductions
Meet people, clients and collaborators who are relevant to what you are building.
SOA Partner Programme
Help our partners win.
Grow together.
Stories of Asia connects organisations with the right people, communities and opportunities. We start by understanding what you want to achieve, then find practical ways to create value together.
Our principleGive firstBuild mutual value
A living ecosystemConnect · Support · Grow
Partner value comes first
We ask one question first.
“How can SOA help this partner win?”
More visibility
Reach trusted leadership, HR and business communities through the SOA ecosystem.
Shared initiatives
Explore events, content, programmes and campaigns that create value for both sides.
Business opportunities
Turn the right relationships into practical opportunities for your organisation.
How it works
Understand first.
Create value next.
- 01
We understand
Tell us your goals, audience and what would help you grow.
- 02
We find the fit
Together, we identify useful introductions and areas to collaborate.
- 03
We create value
SOA supports you through visibility, access, connections and opportunities.
- 04
We grow together
We track outcomes, nurture the relationship and deepen what works.
This is a partnership and ecosystem programme. Referral tracking is one tool within it, not the reason the relationship exists.
Starting with HR
Our first ecosystem focus.
We are bringing together organisations that already serve HR leaders, people teams and employers.
HR technology
Platforms helping HR teams work better.
Recruitment & insurance
Firms already trusted by employers and people leaders.
L&D and HR services
Providers building stronger leaders, teams and organisations.
Communities & professional services
Networks and specialists serving the HR ecosystem.
Next ecosystem
Founders & business
Founder communities, business networks, investors, professional services and solution providers serving SMEs and entrepreneurs.
SOA Partnership Gathering
A room built for useful conversations.
Our first gathering will bring together a small group from the HR ecosystem. There is no fixed partnership pitch. We want to understand what each organisation is trying to achieve, connect people who should know one another and explore what we can create together.
Register your interest ↗- 01Share what you are working towards
- 02Meet relevant organisations and people
- 03Explore introductions and collaboration
- 04Continue the relationship beyond the room
A two-way relationship
SOA leads by creating value first.
- Relevant introductions
- Visibility and cross-promotion
- Community and event access
- Joint content, events or programmes
- Potential clients and collaborators
- Introductions to relevant leaders
- Shared access to useful communities
- Cross-promotion and content
- Joint initiatives and programmes
- Qualified business referrals
From ecosystem to opportunity
When there is a business fit, we connect the right team.
SOA owns the partner relationship. PBL and SEED support relevant opportunities with specialist expertise.
Relationships · introductions · gatherings · collaborations · shared growth
For leaders and experts
Positioning, thought leadership and trusted visibility.
For organisations and teams
Coaching, leadership and people capability programmes.
Built through relationships
Teams we have worked with.
Experience across leaders, teams and organisations throughout Asia.
Swipe or use the arrows to explore all 24 teams
Partner FAQ
Build the right relationship.
Quick answers about the SOA partner ecosystem and who it is designed to support.
What is the SOA Partner Programme?
A partnership and business ecosystem programme creating useful introductions, visibility, collaboration and growth opportunities across Asia.
Who is it for?
Organisations serving HR leaders, people teams, founders and business communities, from technology and learning to professional services and networks.
Is it only a referral programme?
No. Referral tracking is one tool. The relationship focuses on introductions, visibility, collaboration, community access and practical opportunities.
Start the conversation
Tell us what would help you win.
We begin with your goals, not a fixed partnership package. Share what you are trying to achieve and we will explore where SOA can create meaningful value.
What happens next?SOA reviews your goals, identifies potential fit and contacts you directly. Relevant organisations may also be invited to the SOA Partnership Gathering.